About Us
Precision-Led Strategy for Business Owners
About us
We’re not brokers. We’re not agents.
We are strategic partners—here to carve out your best outcome possible.
At Pierce Ridge Capital, we help business owners exit with clarity—and guide public figures into partnerships that build long-term wealth. Our work lives at the intersection of M&A advisory, business consulting, and brand strategy. Whether you’re preparing to sell a company, scale your operations, or turn your influence into profit, we’re here to make sure the next move is the right one.
Our Philosophy
We approach every opportunity like a master sculptor approaches raw stone: with vision, patience, and precision.
Like a cinzel—the chisel that cuts with purpose—we shape complex transitions into clean, powerful outcomes. Every deal we take on is custom-crafted to the client, because your business, your brand, and your legacy deserve more than a one-size-fits-all solution.
SHAMUS O'ROURKE
Chief Executive Officer & Managing Partner
Before founding Pierce Ridge Capital, Shamus spent 25 years on Wall Street in the Wealth Management divisions of Merrill Lynch and Morgan Stanley. He was repeatedly named to On Wall Street magazine’s Top 100 Branch Managers list and held leadership roles at two of the industry’s most respected firms. Throughout his career, Shamus specialized in supporting Financial Advisors who served High Net Worth individuals and corporate clients, aligning firm resources to deliver strategic, client-focused solutions. His deep experience in both leadership and client engagement now drives the mission of Pierce Ridge Capital—helping business owners unlock liquidity and plan their next chapter.

Rich Portelance
Chief Revenue Officer & Founding Partner
Over his 35 year career, Rich has been busy helping to build, and lead high-performance teams. With an extensive entrepreneurial background in traditional and digital marketing, software, cyber security, education, and professional services; Rich is Known for helping clients build powerful brands, create agile and effective business plans, and driving growth. From developing SaaS systems for higher ed clients to leading digital marketing agencies, Rich's ability to 'do more with less' has enabled countless clients, entrepreneurs and operators take control of their businesses and growth strategies. Along with helping numerous businesses scale and prepare for successful exit, Rich also enjoys advising startups and mentoring entrepreneurs. When he’s not working, you’ll find him cycling, running, or hiking with family and friends toward his next personal best.

MATT D’URSO
Chief Operating Officer
Matt is a seasoned leader with 32 years in the consumer products industry, holding sales, management, and strategic roles at Gillette and Mars Petcare. He has managed businesses ranging from a $600M regional grocery portfolio to over $1B across mass and pet specialty channels. Known for consistently exceeding performance targets, Matt earned a place in the Mars Champions Club in 2024. He has a proven track record of building high-performing teams, driving engagement, and fostering associate development. He has consistently delivered sustainable growth while developing the next generation of leaders.


